Information architecture. Usability. Accessibility. Web standards. If you don’t know about these things, stop designing websites until you have learned. Competence in graphic design is merely a baseline; it does not qualify you to create user experiences for the web.
– Jeffrey Zeldman, discussing the backward web design methods used by a prominent agency
Yet another reason why I’ve read and highly respected Jeffrey’s opinion since the late 90s, and will continue to do so indefinitely. Also a good quote to keep in mind when you’re pitching to a business who keep balking that your services are “more than a few hundred bucks” and keep mentioning “Bob’s nephew… he has Photoshop, doesn’t he?”